IntellaCar Press and Media

Press

  • Penetrating the Millenial Market: The High Tech Way to Sell Cars
    Download PDF |July 16, 2014|by AutoSuccess Magazine

    American Honda Motor Co. recently made headlines by announcing that it is radically changing its advertising strategy to more effectively target young car buyers, with plans to launch its own music-streaming channel and sponsor high-profile music events.  This is yet another twist in the saga of automakers trying to reach the elusive yet powerful Millennial/Gen Y market.

  • IntellaCar Named One of Top Ten Companies to Watch in 2014
    Download PDF |January 15, 2014|by AutoSuccess Magazine

    Every new year begins with a season of reflection and anticipation as we look back at where the previous year has brought us and look forward to where the new year will lead us.

  • Long Island City Hyundai Rises to the Top in 16 Months
    Download PDF |November 18, 2013|by AutoSuccess Magazine

    How using iPads helped make them New York City's No. 1 Hyundai dealership for CPO and premium model sales.

  • Putting the "T" in Trust: Reducing Selling Obstacles Using iPads
    Download PDF |October 16, 2013|by AutoSuccess Magazine

    Lack of customer trust is a common theme dealers face in their stores. In a customer's mind, an ideal purchase is influenced by unbiased opinion, with absolutely no pressure at an unmatched price. It is a reality that customers do not trust salespeople on the front line.

  • iPads Enhance On-the-Job Sales Training
    Download PDF |September 18, 2013|by AutoSuccess Magazine

    For Jim Norton Toyota in Tulsa, Oklahoma, an iPad selling system not only boosts sales on the front lines with customers, but it also ramps up the effectiveness of new sales consultants. 

  • Harness the Power of Online Reviews
    Download PDF |August 21, 2013|by AutoSuccess Magazine

    As online reviews play an increasingly important role in the automotive purchase process, reputation management becomes an essential tool for differentiating your dealership.

  • How to Create a Culture for Mobile Sales Success
    Download PDF |July 17, 2013|by AutoSuccess Magazine

    Mobile technology is now the new norm for both customers and sales consultants. But while dealerships are increasingly incorporating mobile devices into their sales process, it is not always a smooth transition. One store that is doing it right is Daniels Long Chevrolet, located in a busy auto mall in Colorado Springs, CO.

  • Differentiating Your Dealership in Changing Times
    Download PDF |May 15, 2013|by AutoSuccess Magazine

    As inventory and vehicle information become more commoditized, the dealership experience becomes the real differentiator.    An examination of your position and reputation in both your local and extended markets can show you how you need to evolve. There are three key factors that can help you stand out more effectively.

  • iPad Desking: Leveraging the Mobile Advantage
    Download PDF |April 17, 2013|by AutoSuccess Magazine

    A lot has been written about how iPads can increase customer engagement during the sale. While dealerships are increasingly incorporating mobile technology into their sales process, iPads tend to be used primarily in the vehicle presentation stage. A frequently overlooked opportunity is using iPads during one of the trickiest parts of the sales process - making the deal.

  • INTELLACAR® Adds Access to CARFAX Reports
    Download PDF |April 4, 2013|by IntellaCar Press

    IntellaCar, LLC announced today that access to Carfax information now is available through the enhanced IntellaCar 3.3 iPad app. Subscribing Carfax Advantage Dealers instantly get Carfax Highlights and the full Carfax Vehicle History Report from the IntellaCar Inventory listing with just a few screen taps. This integration furthers IntellaCar's focus on creating transparency and credibility in the dealer sales process.

  • Customer-Centric Selling: Drive Engagement to Boost Sales
    Download PDF |March 20, 2013|by AutoSuccess Magazine

    The automotive industry is increasingly seeing a shift from product-focused to customer-centric selling. Where does your dealership fall on the spectrum? Look at your sales process from the customer's perspective.  Does your sales team just go for the close or do they help buyers find the vehicle that's truly right for their needs? The latter approach can have a profound impact on customer satisfaction and long term retention.

  • Seven Must-Have Apps for the Modern Automotive Professional
    Download PDF |March 20, 2013|by AutoSuccess Magazine

    IntellaCar is the ultimate tool for today's showroom consultant. In order to get this killer tool in your hand, you must get your whole store on board (it's not set up for individual use), but once you tell your management about this app, I am confident they will jump on board and you will have access to this amazing tool.

  • Incorporate Mobile Technology Into the Sales Process
    Download PDF |February 20, 2013|by AutoSuccess Magazine

    Mobile technology is a "must have" for every cutting edge dealership, to equip the sales team to meet the needs of today's highly informed consumers. The JD Power & Associates 2012 Mobile Site Study found that 31 percent of in-market vehicle shoppers have visited automotive websites via their smart phone, and over half of those accessed automotive content while physically at the dealership. However, it can be a challenge for older sales consultants to master the best way to use mobile technology during the sales process, especially if they have been successful using more conventional methods.  Gen Y sales consultants have greater ease and familiarity with today's technology, which gives them an edge when selling to younger, tech-savvy customers.

  • What's in Your Sales Toolkit
    Download PDF |January 23, 2013|by AutoSuccess Magazine

    Today's automotive dealerships are understandably focused on the customer experience.  A recent Maritz Research Automotive Customer Experience Payback Study provided hard data to support the long-held belief that stores making an investment in improving the customer experience reap higher profits. And what is happening in the marketplace bears that out. According to the latest J.D. Power & Associates Sales Satisfaction Index Study, customer satisfaction has improved notably vs. the prior year (+13 points), suggesting that dealers are placing renewed focus on providing buyers with a satisfying retail experience, and that they are investing resources toward that goal.

  • How JM Lexus Uses iPads in the Sales Process
    Download PDF |December 19, 2012|by AutoSuccess Magazine

    JM Lexus has been the #1 volume Lexus dealer in the world for 20 consecutive years, as well as a winner of the prestigious Elite of Lexus award for 16 years.  The dealership's success is attributed to the corporate philosophy of parent company, JM Family Enterprises, comprised of five core values: Consideration, Cooperation, Communication, Accountability and Innovation. These guiding principles led the store to create a new sales process this past year called "The Customer First Experience."

  • Customer Service: The Secret Ingredient to Effective Sales
    Download PDF |November 21, 2012|by AutoSuccess Magazine

    Customer service can play a critical role in making or breaking the sale. For automotive dealerships, great customer service can create a lifelong relationship, with repeat purchases and word of mouth referrals that add up to a significant ongoing revenue stream.  Customers are also willing to spend more with companies that provide them with great customer service, which takes the focus off price. However, many businesses overlook the importance of customer service, as recent statistics show.

  • Customer Satisfaction: Creating a Superior Customer Experience
    Download PDF |October 23, 2012|by AutoSuccess Magazine

    How tuned in are you to the needs of your customers? A study by Bain & Company found that 80 percent of the companies they surveyed believed that they deliver a superior customer experience, but only eight percent of their customers agreed. This gap indicates that we may be losing touch with what constitutes a "superior" customer experience.

  • Closing the Deal
    Download PDF |September 20, 2012|by AutoSuccess Magazine

    Manufacturers spend billions of dollars each year driving customers into dealerships. However, with an increasingly complex consumer decision-making process, traditional marketing and sales methods are no longer as effective as they used to be.

  • Sales Process Best Practices: iPad Selling Systems
    Download PDF |August 15, 2012|by AutoSuccess Magazine

    Tablets and smartphones have created a mobile society with a large group of consumers who use and expect technology everywhere. The customers' obsession with technology can be intimidating for many dealership Sales Consultants, giving the customer a greater advantage. A recent Greystripe study indicates that 78% of smartphone owners intend to use their phone in the car buying process (there are over 100 million smartphone users in the United States).

  • Technology-Enabled Sales: Why a Tablet Selling System Matters
    Download PDF |July 16, 2012|by AutoSuccess Magazine

    Dealerships use many systems to effectively manage different aspects of the business (e.g., DMS, CRM or ILM), but the newest one that is making a significant impact is an iPad/tablet selling system. 

  • Mobile Prospecting – Use an iPad to Go Beyond Your Dealership
    Download PDF |June 15, 2012|by AutoSuccess Magazine

    Prospecting is an important source of new leads. If you are dependent exclusively on walk-in traffic, your revenue is limited. Prospecting not only serves to fill your pipeline and expand your customer base, but it also enables you to differentiate your store and build value for your services. How and where you prospect can dramatically increase both your visibility and your effectiveness. Today, mobile is changing the game, taking prospecting beyond the dealership walls.

  • Why Tablets Matter: Making a Difference in the Automotive Sales Process
    Download PDF |May 15, 2012|by AutoSuccess Magazine

    Tablet sales continue to soar, and are expected to eclipse laptop sales by 2015. In fact, Forrester Research predicts that by 2016, one-third of the U.S. adult population will own a tablet. This is not just a consumer trend, however, but one that has implications for every retail business. 

  • Announcing an Online Sales Success Workshop
    Download PDF |May 3, 2012|by Mosley Automotive Training
  • Get Ready for Gen Y
    Download PDF |March 5, 2012|by Dealer Marketing Magazine

    Gen Y consumers are changing the face of automotive sales.

  • Mobile Sales Solution: How to Select the Right App for Your Dealership
    Download PDF |December 15, 2011|by AutoSuccess Magazine

    New automotive apps seem to be popping up almost daily. And with good reason - mobile technology provides on-the-go access to information, which is the foundation for every prospective sale.

  • How to Create an "Apple Store Experience" in Your Dealership
    Download PDF |November 15, 2011|by AutoSuccess Magazine

    Ever wondered how Apple keeps packing customers into their stores, even when the rest of the shopping mall is nearly empty?  Apple provides a superior shopping experience based on a unique combination of cutting edge technology and personalized service that has transformed customer expectations across every industry.  

  • Bobby Compton Reviews IntellaCar
    Download PDF |November 14, 2011|by Automotive Digital Marketing

    I recently had the great privilege of reviewing, and integrating this powerful IntellaCar mobile solution into the everyday sales process at Roseville Toyota.

  • IntellaCar Momentum Grows Leading up to Digital Dealer
    Download PDF |October 3, 2011|by IntellaCar Press

    IntellaCar, LLC announced today that Paragon Honda, Tim Dahle Nissan and Roseville Toyota are the newest dealers to sign up for IntellaCar, the ground-breaking iPad sales solution that boosts sales within weeks.

  • The New Art of Selling Cars
    Download PDF |September 19, 2011|by Auto Success Magazine

    In order to create a sales advantage, dealerships must evolve to meet the needs of today's consumer. Time is a precious commodity for them. They're in a hurry. They want instant information on-the-go. The best way for sales consultants to address these needs is through the use of mobile technology.

  • IntellaCar to Attend Automotive Leadership Roundtable
    Download PDF |September 16, 2011|by IntellaCar Press

    IntellaCar will be attending the prestigious Automotive Leadership Roundtable (ALR) meeting in New York on September 18 and 19, 2011. IntellaCar is a 2011 sponsor of ALR events.

  • IntellaCar 3.0 Helps Dealers Deliver Superior Customer Experience
    Download PDF |August 29, 2011|by IntellaCar Press

    National Press Release - IntellaCar, LLC announced today the launch of IntellaCar™ 3.0, the next generation of the ground-breaking iPad app for Sales Consultants, now optimized for all automotive brands.

  • Exclusive Dealer Elite Interview With IntellaCar
    Download PDF |July 14, 2011|by dealerELITE.net

    Dealer Elite conducted an exclusive interview with IntellaCar that was blasted in the dE Quick 3 - HOT content.

  • More Than Angry Birds
    Download PDF |July 1, 2011|by Auto Success Magazine

    Dealers find mobile apps help capture and retain customers.

  • Mobile Marketing Mania
    Download PDF |June 8, 2011|by Dealer Marketing Magazine

    Mobile mania is officially here. It is not the future, it is now. And it's going to dominate how dealerships interact and market to their customers.

  • Chrome Systems and IntellaCar to Deliver Mobile Application for Vehicle Sales
    Download PDF |April 19, 2011|by Chrome Press

    Chrome Systems, Inc., a subsidiary of DealerTrack Holdings (Nasdaq: TRAK), and IntellaCar, LLC today announced that a number of Chrome's automotive solutions and services will power IntellaCar's mobile sales tool, helping to accelerate the dealership sales process and enhance the overall consumer buying experience.

  • New IntellaCar 2.0 Increases Impact
    Download PDF |April 12, 2011|by IntellaCar Press

    National Press Release- IntellaCar, LLC announced today the release of IntellaCar™ 2.0, the next generation of the ground-breaking iPad/iPhone app that has proven to increase dealership sales effectiveness within weeks, revolutionizing the car sales experience for both dealerships and consumers.

  • IntellaCar Launches Mobile Sales Presentation Platform
    Download PDF |January 28, 2011|by IntellaCar Press

    National Press Release -- IntellaCar, LLC announced today the nationwide launch of IntellaCar™. IntellaCar is an innovative mobile sales presentation and training tool that revolutionizes the car sales experience for both dealerships and consumers. Toyota Dealers are the first franchise to be offered this game-changing platform.

Media Clips

  • IntellaCar Founders Featured on Automotive Talk Show

    October 13, 2010

    BlogTalk Radio - IntellaCar founders Jim Hughes and Bruce Polkes are featured on this show highlighting new technologies in the automotive world. Discussion about IntellaCar focuses on the multitude of benefits for dealerships as well as consumers, and the groundbreaking approach of this mobile solution.

How to Create an "Apple Store Experience" in Your Dealership

Ever wonder how Apple keeps packing customers into their stores, even when the rest of the shopping mall is nearly empty?  Apple provides a superior shopping experience based on a unique combination of cutting edge technology and personalized service that has transformed customer expectations across every industry.  Building on the Apple store success, here are four steps to creating a technology-enhanced sales process that delivers an unforgettable dealership experience.

  1. 1.       Integrate Mobile Technology into Your Sales Process

Customers love mobile; it's fun, it's fast and it provides a "wow" factor. Apple leverages mobile in every way possible, from mobile products and mobile point-of-sale devices to free accessible WiFi in all stores. iPads are even placed next to every product in-store to provide interactive product information and support.

Mobile is the next technology wave for dealers. According to a recent Greystripe study, 78% of smart phone users planning to buy a vehicle in the next 12 months will use some sort of touch smart Web device (iPhone, iTouch, iPad, Android) during the purchase process.

Mobile equips your sales team to service customers anywhere in the store, providing information where they need it most. They'll spend less time checking the computer and more time with the customer. Plus, customers retain more when multi-media is used in the sales process - it increases comprehension and memory more than twice as much as words alone. Mobile shows that your dealership is on the cutting edge, and can help to elevate the sales process into an exceptional experience that delights your customers. Dealerships offer the latest technology in their vehicles; why not in the hands of their sales consultants too?

  1. 2.       Stay Focused on the Customer: Personal Interaction is Key to the Sale

Apple does not rely soley on technology. People do business with people they like and trust. Apple encourages personal interaction through its Genius Bar, where customers go for face-to-face help. They also have knowledgeable employees on the floor to bring the products to life, answer questions and give product demonstrations.

Your customers spend hours researching vehicles online. Sales Consultants need instant access to critical information so they can answer questions and help customers understand how the vehicle is relevant to their needs.  Credibility and transparency are more important now than ever before.

  1. 3.       Deliver Superior Service: Give Your Customers a Reason to Rave

Apple doesn't just satisfy their customers; they empower their staff to go above and beyond. Thanks to Apple employees, customer experiences are transformed from frustrating to satisfying, creating unprecedented brand loyalty and repeat purchases.

Let your customers know what is special about your store, then deliver on that promise. Customer treatment actually trumps price in driving overall satisfaction with the new vehicle sales experience. According to a 2010 J.D. Power and Associates SSI Study, 52 percent of new vehicle buyers cite dealer treatment as a reason to purchase. When you create value and trust right from the start, you reduce the temptation to shop elsewhere.

  1. 4.       Leverage Customer Enthusiasm: Build Word of Mouth to Drive Traffic to Your Store

Apple customers are so delighted by their experience that they tell everyone they know and write glowing online reviews. Online reviews have a growing impact on today's buying decisions in every industry.  The Cone 2011 Online Influence Trend Tracker shows that four out of five consumers reverse purchase decisions based on negative online reviews, and 87 percent agree that a favorable review has confirmed their decision to purchase.

Encourage your satisfied customers to write and post a review about their experience in your store. Use Facebook and Twitter to get in on the conversation and demonstrate your commitment to the customer experience.

"Using a mobile tablet in our sales process has reignited the magic of the car buying process for our customers," said Brian Benstock, VP and General Manager at Paragon Honda, Queens, NY.  "A best in class dealership like Paragon Honda knows that it's the quality of the customer experience that ultimately drives sales growth," said Jim Hughes, principal of IntellaCar, the iPad sales application used by Paragon Honda.

The Apple store experience resets customer expectations across the board. Other retailers are increasingly going mobile to enhance the customer experience. Forward-looking dealers will integrate Apple's lessons into their sales strategies to connect with today's savvy consumers, build value and increase their bottom line.

IntellaCar is the Game-Changer that Transforms Shoppers into Buyers  

I recently had the great privilege of reviewing, and integrating this powerful IntellaCar mobile solution into the everyday sales process at Roseville Toyota.

IntellaCar is a winning solution that eliminates the paper trail, no duplication of data entry, while truly delivering the ultimate and transparent sales experience by way of I pad, video, manufacture information and integration.

IntellaCar truly set's the stage for the extremely successful Steve Jobs Apple store experience, for both car dealers and consumers of today!     

Roseville Toyota is a high volume dealer who earns such prestigious awards as the Presidents Award. I could never say enough good about this company, and even more so the people who make it happen there. Charles Dean is a progressive General Sales Manager who is one of the absolute greats in this business; talk about a man who is an optimist to the hilt and who is as process driven as I've ever met. Mike Nelson is the Business Development Manager who runs a stream lined operation, whose BDC is humming at all times. John Roth internet director is a proven leader who was recently a guest speaker at JD Power. I highly recommend you view this video as Roseville Toyota Internet Director John Roth and other industry leaders speak on mobile, I pad, QR codes, text message marketing and so much more http://www.youtube.com/watch?v=q-RHDBrmX1U.     

I will touch on 3 of the many key features that without question will increase ROI, create greater sales conversions, and ultimately drive more traffic to a dealership.   

IntellaCar is a platform that is multi faceted on many awesome levels.    

#1 Sales Process: IntellaCar integrates into the sales process from the very start with a simplified registration for the sale, or want's and needs assessment as some would like to call it. Everything from the credit application, to a trade appraisal is at the sales consultants finger tips via the I pad, thus eliminating the paper trail and integrating with the CRM. There's much more than just registering a consumer for the sale, upon identifying the wants and needs the IntellaCar platform will then cater to the consumer based on preference of importance: example - safety or performance, stlye or comfort, and ultimately sets the stage for features and benefits over the manufacture of comparison. This feature alone is a game changer; saves time, creates a rich experience and ultimately offers the best in customer and dealer transparency.      

#2 Power of Video:  Until now, sales consultants have relied on the old paper pocket source books while never delivering the ultimate wow experience. IntellaCar offerers a vast array of videos; everything from manufacture comparisons, safety testimonials, video test drives, all the way to CSI delivery and after the sale follow up process. The power of video creates the ultimate experience as when provided to the consumer being third party information, creates credibility and builds trust, thus creating greater sales conversions. The facts and comparisons will favor IntellaCar participating dealers.   

#3 Consumer Reviews - (Google Reviews)  Consumer Reviews are the buzz words of today. There's no question that consumer reviews are having a major impact on a dealers web presence, especially in todays market place. When a consumer is searching for their local dealer to do business with and your competition has for example 200 reviews, and you have 5 or a dozen, I'm sure you will see the benefit of being the dominant dealer with an abundance of positive reviews. The first task at hand is how to obtain positive consumer reviews! IntellaCar offerers an outstanding feature that integrates an all in one application and is implemented in the sales process to earn legitimate consumer reviews to be place on Google, and integrates with facebook. I highly recommend establishing a process to obtain and maintain positive consumer reviews.   

An overview of my video review is as follows: IntellaCar is a rock solid company who provides a cutting edge mobile solution that is without question revolutionizing the automotive industry. I collaborate with dealers of all sizes, technology vendors that touch every aspect of the Automotive Industry, and all levels of skill sets. I will tell you this much,- IntellaCar is the right solution for all dealers, in any market, and the least of technological savvy will find this platform simple to use and ultimately beneficial to the all around consumer experience.    

IntellaCar is backed by Americas top automotive companies, social sites and the absolute best of class in the automotive industry: Philip Zelinger Dealer Liaison & Technology Advisor and Founder of http://www.adagencyonline.net - Mike Myers and Chris Saraceno Co-Founders of http://www.dealerELITE.net - Sean Wolfington Business Strategist of http://www.tier10marketing.com- David Boice Business Strategist of http://www.davidboice.com - Ralph Paglia Founder of http://www.automotivedigitalmarketing.com - IntellaCar Sales Team Vivian Holmes, Jim Hughes and Bruce Polkes Co- Founders of  Charles Dean GSM, John Roth Internet Director and Mike Nelson BDM of http://www.rosevilletoyota.com - Bobby Compton CEO of http://www.vipautoslive.com   

Reminder: This video review is a very short and simplified version that does not include all of the aspects IntellaCar brings to the table. What I've shared is more than enough to motivate a dealer looking to have that superior edge over the competition.  

I endorse IntellaCar 100%, and highly recommend all dealers to contact the team for a free evaluation and a demonstration of this superior platform. The time is NOW to catapult your dealership into great success.... 

Visit www.intellacar.com.    

 

INTELLACAR® Momentum Grows Leading Up To Digital Dealer

 

THOUSAND OAKS, CA, SEPTEMBER 30, 2011 - IntellaCar, LLC announced today that Paragon Honda, Tim Dahle Nissan and Roseville Toyota are the newest dealers to sign up for IntellaCar®, the ground-breaking iPad sales solution that boosts sales within weeks. Mike Nelson, Business Development Manager for Roseville Toyota, says, "After working with IntellaCar for a few days, I'm amazed at how powerful it is. There's so much in there."

IntellaCar will have a significant presence at the 11th Digital Dealer conference in Las Vegas, October 5-7. In addition to providing IntellaCar demonstrations in Booth #1126, IntellaCar Co-Founders Jim Hughes and Bruce Polkes will be giving an Industry Expert presentation on "Creating the 'Apple Store Experience' in Dealerships" on Day 1 of the conference (October 5) at 1:00PM in Antigua AB. IntellaCar will also be sponsoring a variety of Digital Dealer activities, including several receptions and the VIP Dealer Lounge, along with other best-in-class companies.

IntellaCar (www.IntellaCar.com) leverages the latest mobile technology to give Sales Consultants compelling information and processes they need to close the sale, where and when they need it:

IntellaCar was created by a passionate team of automotive marketing specialists with decades of experience in developing OEM and dealer solutions, led by Co-Founders Jim Hughes and Bruce Polkes. Their expertise is in simplifying the complex and facilitating the sales flow, critical in today's world of information overload. IntellaCar is committed to helping dealers improve the customer experience and bringing back the excitement of purchasing a new vehicle. For more information, contact Jim Hughes at (805) 241-5000 or info@IntellaCar.com; or visit www.IntellaCar.com.

ALR Invitation

IntellaCar 3.0 Helps Dealers Deliver Superior Customer Experience

IntellaCar, LLC announced today the launch of IntellaCar™ 3.0, the next generation of the ground-breaking iPad app for Sales Consultants, now optimized for all automotive brands. Building on the initial momentum, the latest version of IntellaCar has enhanced functionality with a striking new interface that is visually stunning and highly intuitive. IntellaCar leverages the latest mobile technology to give Sales Consultants the information they need to close the sale, where and when they need it.

 

 

IntellaCar was named as a top pick by Dealer Marketing Magazine in its June 2011 cover story on the explosion of mobile marketing. According to Sean Wolfington of Tier 10 Marketing, "Mobile marketing is here to stay. Dealers are quickly realizing that a mobile solution such as IntellaCar can help them deliver exactly what their customers are looking for."

 

IntellaCar has proven to increase dealership sales effectiveness within weeks. Mike Shum, General Manager at Sunnyvale Toyota, says, "We're delighted with the impact IntellaCar has had at our dealership. It was effortless to incorporate it into our sales process and using it has generated positive feedback from customers as well as our sales team."

 

IntellaCar was created by a passionate team of automotive marketing specialists with decades of experience in developing OEM and dealership solutions, led by Co-Founders Jim Hughes and Bruce Polkes. Their expertise is in simplifying the complex and facilitating the sales flow, critical in today's world of information overload. IntellaCar is committed to helping dealers improve the customer experience and bringing back the excitement of purchasing a new vehicle. For more information, contact Jim Hughes at (805) 241-5000 or info@IntellaCar.com

dealerELITE

dE Exclusive interview with IntellaCar

1. How long have you been a Dealer Elite member?
We joined Dealer Elite from the inception of IntellaCar to help us stay on top of emerging trends during our development process. We wanted to be a part of the Dealer Elite platform that integrates best in class for a variety of different processes.

2. What do you like best about Dealer Elite?
Dealer Elite members are among the most cutting edge, innovative and engaged dealers, who are eager to embrace new technology and more effective ways of doing things. We find that Dealer Elite is a great way to learn about new products and services to help us stay on top of what is happening in the industry, in addition to being a terrific source of new ideas and inspiration. It also opens the doors for networking with the dealers and OEMS who are our potential clients, as well as other vendors with whom we can establish mutually beneficial business relationships to offer complimentary solutions to our clients.

3. Why is mobile so important?
Many dealers have told us that their customers not only research their new car purchase in advance, but they are also using their mobile devices to access information right in the dealership. Mobile technology helps customers to be more knowledgeable than ever before and it engages them much more intensely in the buying process because customers understand and remember twice as much when images, videos, animations, etc. are used in addition to the spoken word. In fact, studies have shown that customers believe that their smart phone can make the shopping experience more enjoyable. As consumers get more and more knowledgeable about the vehicles they are looking to buy, it is critical for Sales Consultants to keep pace, to maintain credibility with their customers.
4. What is IntellaCar?
IntellaCar is an innovative iPad sales tool that helps Sales Consultants build value for the dealership and the vehicles they sell, while dramatically enhancing the customer experience. The app provides Sales Consultants with instant access to critical information and systems throughout the sales process, enabling them to quickly, consistently and accurately respond to questions, anywhere and anytime.

5. How does IntellaCar work?
IntellaCar integrates into the dealership's existing sales process to help the Sales Consultant in every step of the sale. From capturing customer data through vehicle presentation, comparisons, inventory search and delivery, IntellaCar's intuitive interface engages the customer while providing the most relevant information for that buyer. The information is presented with images and videos that help to make the customer experience more meaningful and memorable. And its flexibility allows the dealer to load information specific to that dealership.


6. How is IntellaCar different from other automotive applications?
Just like Dealer Elite, IntellaCar is best in class. IntellaCar is unique in two major ways. First, it incorporates a proprietary information delivery system that optimizes content from the perspective of the Sales Consultant from start to finish, to support the sale from anywhere inside or outside of the dealership (e.g. during the test drive) - being mobile is key. Second, the extensive content and functionality, which includes dealer-specific information and CRM integration, go far beyond what is available from any other single automotive resource. And with the newest release, its impact is even more powerful.

7. Dealer Elite is focused on using technology to increase sales and profits. How will IC accomplish that?
IntellaCar uses technology to generate consumer confidence and vehicle understanding, which enables the Sales Consultant to sell on value rather than on price and translates to higher profits. In addition, the "wow" of IntellaCar's interface engages customers and enhances the overall shopping experience, which means fewer be-backs and more referrals. Today, with inventory shortages from the recent tsunami, it is more important than ever for dealers to build value for the vehicles they have on their lot. IntellaCar provides the opportunity to build that value in an engaging way.

8. What kind of results can a dealer expect from IntellaCar
IntellaCar is proven to increase dealer effectiveness within weeks. In pilot dealerships, Sales Consultants using IntellaCar sold 2-4 more cars a month, had a higher monthly gross and improved customer satisfaction significantly while generating a strong ROI. It helped new Sales Consultants to get up to speed more quickly as well, selling more than the dealership average in their first month on the job.

9. How much does IntellaCar cost?
IntellaCar is priced as a monthly subscription to dealers based on the number of users. Typically, sales from just one Sales Consultant using IntellaCar pay for the ongoing fees. Dealers who sign up now are eligible for charter membership to receive first to market benefits at reduced pricing for the first year.

10. How can DealerElite members get more information about IntellaCar?
They can go to www.intellacar.com, send an email to info@intellacar.com or call 805.241.5000 and ask for Jim Hughes.

More Than Angry Birds

Dealers find mobile apps help capture and retain customers.

A mere 12 months ago, if your dealership had a mobile Website designed for multiple technology platforms such as iPhone, Android and Blackberry, and if your dealership employed texting in its marketing, you confidently could say your store was cutting edge.

But if that's all you got today, you're already behind. Mobile Websites and texting are yesterday's news when it comes to mobile strategies.

The latest technology development dealers should jump all over is mobile apps. Mobile apps are compact software downloaded to the smartphone that perform specific tasks. Why are mobile apps important to your dealership? Because they are becoming more important to your customer.

App usage jumped a whopping 90 percent in 2010, and as of the fourth quarter of last year, 68 percent of smartphone owners used apps.

As more people continue to migrate from a standard mobile phone to a smartphone (40 percent of the U.S. population owned at least one smartphone by the end of 2010), app usage will continue to skyrocket.

It's not just Angry Birds or other popular games designed for smartphones driving app usage. At least 78 percent of smartphone owners use their device for shopping, according to an Ipsos Study at the end of last year conducted for Google.

"It's happening faster than all of our internal projections," Google Chairman Eric Schmidt noted at the Interactive Advertisers Bureau Leadership Conference in April of this year.

By 2015, more than $119 billion in commerce will be conducted over mobile devices, says investment firm Morgan Stanley. Several studies show much of that commerce will happen in automotive.

Approximately 78 percent of people planning to buy a vehicle in the next 12 months will use some sort of touch smart Web device (iPhone, iPod Touch, Android) during the purchase process, according to a recent study by mobile ad platform GreyStripe.

The study also shows 48 percent of people who say they will use a mobile Web-enabled device in their vehicle search will use them to conduct initial research into vehicles, 44 percent will compare prices of different dealerships while on the lot, 32 percent will find a dealership using their mobile device and 23 percent will actually use their mobile device to contact a dealership.

Cars.com, which developed a mobile application four years ago, gets 18 percent of its traffic today from mobile devices - and much of that on the weekends, which indicates people are using the application for actual car shopping.

AutoTrader.com, meanwhile, is getting nearly a million hits a month with its mobile application. Mobile users are most interested in finding vehicles for sale and locating a dealer, versus some of the more in-depth auto reviews and "research and compare" functionality. Like Cars.com, much of its traffic occurs on the weekends.

"Industry studies show approximately 17 percent of the U.S. mobile audience are "auto-intenders" - people who will buy a new car over the next six months," said Sean Wolfington, owner of www.Tier10Marketing.com. "With 20 million auto-intenders in the mobile universe, and one of three of them using a mobile device at some point during their vehicle search process, car dealers need to capture this market."

A well-designed mobile app can help dealers capture those customers using their phones in their shopping process.

Hundreds of dealers have started providing apps to their customers following the purchase or service of a vehicle in the last few months. DealerAppVantage has created an app that's been downloaded by more than 160,000 customers since last year. Using the app, customers can schedule appointments, get roadside assistance, find gas stations with the cheapest gas, buy accessories, view their owner's manual, find their vehicle in a crowded parking lot and receive alerts when the parking meter expires or when their kids are going beyond the speed limit.

Savvy dealers found the app improves customer satisfaction and loyalty because it enhances the ownership experience. They use the app to deliver service reminders, recall notices, lease end tutorials, equity alerts and specials that bring the customer in more often for service, repeat sales and referrals.

By far, the most popular tool on DealerAppVantage's app is the ability to schedule service, says Ed Louis, co-founder of the company. "It's also easier for the customer to get to the dealer's mobile site," he says. "Customers aren't typing the dealer's URL into the mobile browser anymore. Instead, they're using the app to get there."

Selling customers on the advantages of downloading a dealership app to their mobile device is easier than it was trying to obtain e-mail addresses a few years ago, Louis says.

"One, you can put signs up all over the dealership promoting the app," he says. "Service advisors can promote it, or the new car delivery person can do it. There are a number of ways. You can even promote it to people who visit the dealership but aren't ready to purchase by showing them how it can help them in the shopping process."

IntellaCar, meanwhile, developed an app for the iPad and other mobile apps to help salespeople promote the dealership, vehicles, finance, accessories and service. "Since most customers research online before visiting a dealership, they often know more than most salespeople about the vehicle they are considering, and this knowledge gap can hurt a salesperson's credibility," says Jim Hughes co-founder of IntellaCar.

Salespeople quickly can access product benefits that are tailored to the customers' hot buttons (safety, performance, comfort, convenience, etc.), walk-around videos, pictures, videos about the dealership, certified programs, leasing, finance products and accessories, along with introducing the customer to the service department.

"When used properly in the sales process, these showroom apps help salespeople increase their closing ratios, average gross profits and CSI because they can answer questions quickly while also building value in the dealership and the products they sell," said Bruce Polkes, Hughes' partner at IntellaCar.

At one dealership, sales consultants using IntellaCar's app sold at least four more vehicles per month while averaging 30 percent higher monthly gross. The team of five sales consultants return on investment was 2,676 percent. Not only did sales and profit increase, their CSI jumped 47 percent.

Dealers are also giving service customers access to these apps on iPads in the service lounge where they can view videos about additional services like car detailing, dent removal and even new and used vehicle specials.

Consumer Driven Solutions developed two apps that help customers in the shopping process - Car Factor and GroupCars.com. Using Car Factor, consumers can build and compare vehicles, view vehicle reviews and obtain pricing. 

It's proving to be popular with customers. Car Factor is the No. 1 most downloaded automotive app in the world and has a four-star user rating, the highest consumer rating of any automotive app in the App Store.

GroupCars.com, lets consumers scan the bar code on a vehicle's MSRP sticker to obtain an immediate guaranteed low price on every vehicle in the dealer's inventory.

"Dealers can advertise that they can provide Instant Guaranteed Low Price quotes in 60 seconds or less," said Chad Collier, president of Consumer Driven Solutions. The GroupCars.com app will be available to the 60+ million Costco, AAA and Navy Federal Credit Union members through their auto buying programs that sold more than 300,000 vehicles last year.

Susan Givens is the publisher o AutoSuccess. She can be contacted at 877.818.6620, or by e-mail at sgivens1@autosuccessonline.com.

CHROME SYSTEMS AND INTELLACAR TO DELIVER MOBILE APPLICATION FOR VEHICLE SALES

Chrome-Powered Mobile Sales Tool for Sales Consultants Delivers Instant
"Anywhere" Access to Vehicle Information via iPhone, iPad and iTouch

Portland, Ore., April 19, 2011 ─ Chrome Systems, Inc., a subsidiary of DealerTrack
Holdings (Nasdaq: TRAK), and IntellaCar LLC today announced that a number of
Chrome's automotive solutions and services will power IntellaCar's mobile sales tool,
helping to accelerate the dealership sales process and enhance the overall consumer
buying experience.

The mobile application for iPhone, iPad and iTouch devices, which was launched by
IntellaCar earlier this year, leverages Chrome New Vehicle Data, Chrome Construct
configuration and comparison web service, Chrome AutoBrief Reviews and Chrome
Image Gallery. The Chrome-powered sales tool will allow IntellaCar's users to give
customers a better understanding of vehicles using competitive comparisons, third-party
reviews and visual vehicle walkarounds, enhancing the buying experience and giving
dealers a competitive edge.

"IntellaCar's innovative mobile sales tool is allowing sales consultants to realize a range
of benefits including easier and faster access to crucial vehicle information right on the
dealership lot or anywhere they are interacting with a consumer," said Amit Maheshwari,
general manager, DealerTrack Data Services. "The addition of Chrome's comprehensive
solutions makes IntellaCar's mobile application even more compelling and informative,
and we're confident this will help convert more leads into sales quickly for dealers."

According to Bruce Polkes, principal, IntellaCar, "Chrome's depth of resources and
products enables us to provide a multitude of functionality in one application. Chrome
leads the industry in accurate and detailed vehicle information and content, and this
collaboration allows us to bring a game-changing solution to dealerships across the
country."

To get IntellaCar's mobile application, visit www.intellacar.com.

About IntellaCar (www.intellacar.com)
IntellaCar, headquartered in Thousand Oaks, California, is an innovative provider of
mobile sales tools for the automotive retail industry. IntellaCar is committed to
improving the customer experience of purchasing a vehicle, while empowering the sales
consultant to assist today's educated consumer.

About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software, technology and services to
deliver complete enterprise solutions to all segments of the automotive retail industry.
Chrome pioneered the technology behind electronic vehicle configuration with the
introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced "raw"
automotive data from all manufacturers.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Chrome's products and services
and any conclusions or statements based thereon, and all other statements in this release
other than the recitation of historical facts are forward-looking statements (as defined in
the Private Securities Litigation Reform Act of 1995). These statements involve a
number of risks, uncertainties and other factors that could cause actual results,
performance or achievements of DealerTrack to be materially different from any future
results, performance or achievements expressed or implied by these forward-looking
statements.

Factors that might cause such a difference include the utilization of Chrome's products
and services, the accuracy of the information provided in such product and services and
other risks listed in our reports filed with the Securities and Exchange Commission
(SEC), including our Annual Report on Form 10-K for the year ended December 31,
2010. These filings can be found on DealerTrack's website at www.dealertrack.com and
the SEC's website at www.sec.gov. Forward-looking statements included herein speak
only as of the date hereof and DealerTrack disclaims any obligation to revise or update
such statements to reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events or circumstances.

Contacts:
Sylvie Peterson
Chrome Systems, Inc.
(503)-963-6369
sylvie.peterson@chrome.com

Bruce Polkes
IntellaCar
(805) 241-5000
brucepolkes@intellacar.com

NEW INTELLACAR 2.0 INCREASES IMPACT

THOUSAND OAKS, CA, APRIL 12, 2011 - IntellaCar, LLC announced today the release of IntellaCar™ 2.0, the next generation of the ground-breaking iPad/iPhone app that has proven to increase dealership sales effectiveness within weeks, revolutionizing the car sales experience for both dealerships and consumers. A mobile sales tool, IntellaCar empowers Sales Consultants with instant "anywhere" access to crucial information. From vehicle specifications to inventory details to competitive comparisons, IntellaCar helps them make the sale. IntellaCar 2.0 adds new features that boost its impact even further, including:

• Ability to capture customer data and send it directly to dealer CRM
• Email and printing to easily share content with customers
• Garage function that saves/shows selected vehicles
• On-the-spot vehicle data capture for appraisal

IntellaCar charter dealerships have experienced dramatic results in the first few months, and are anticipating an even stronger outcome from IntellaCar 2.0. Sales Consultants using IntellaCar not only exhibited significant monthly sales increases that outpaced dealership averages, but new Sales Consultants were able to get up to speed more quickly, and even the most successful Sales Consultants experienced gains. Noel Graham, Manager at North Hollywood Toyota, says "The more we use the product, the more our sales people are actually learning…IntellaCar has given us a new advantage."

IntellaCar's intuitive interface is optimized to help Sales Consultants make the sale within their existing sales process. Information is prioritized based on customer needs and summarized for a quick read during the sale. Dealer-specific content, such as inventory and "Why Buy Here" provides a competitive edge.

Intellacar was created by a passionate team of automotive marketing specialists with decades of experience in developing OEM and dealership solutions, led by Co-Founders Jim Hughes and Bruce Polkes. Their expertise is in simplifying the complex and facilitating the sales flow, critical in today's world of information overload. IntellaCar is committed to helping dealers improve the customer experience and bringing back the excitement of purchasing a new vehicle. For more information, contact Jim Hughes at (805) 241-5000 or info@IntellaCar.Com; or visit www.IntellaCar.com.

Contact: Jim Hughes
(805) 492-4188

INTELLACAR LAUNCHES MOBILE SALES PRESENTATION PLATFORM - STARTING WITH TOYOTA DEALERS

THOUSAND OAKS, CA, JANUARY 28, 2011 - IntellaCar, LLC announced today the nationwide launch of IntellaCar™. IntellaCar is an innovative mobile sales presentation and training tool that revolutionizes the car sales experience for both dealerships and consumers. Toyota Dealers are the first franchise to be offered this game-changing platform.

IntellaCar empowers Sales Consultants with a one-stop source of information using an intuitive interface that is optimized to help them make the sale within their existing sales process. It includes product features/benefits, walkarounds, competitive comparisons, technology demonstrations, third-party reviews and more. The information is prioritized and aggregated using IntellaCar's proprietary Optimized Information Delivery system, based on customer purchase motivations and summarized for a quick read during the sale. The accurate, unbiased information gives customers a better understanding of the vehicle and a more confident, gratifying purchase experience. For dealerships, the differentiating dealer-specific content, such as inventory and "Why Buy Here," provides a further competitive edge. IntellaCar's mobile platform runs on iPhone, iPad and iTouch, enabling it to be used anywhere, in or out of the dealership.

Results from the IntellaCar pilot tests at various Toyota Dealerships were outstanding, and dealers have been extremely pleased with their IntellaCar experience. Mike Shum, General Manager at Sunnyvale Toyota, says, "The three things that IntellaCar has brought to the team are 1) the speed with which they can deliver information to the consumer that is relevant, precise and accurate, 2) its mobility doesn't limit them to sitting at a sales station and 3) it helps new sales people acclimate to the product knowledge they're going to need a lot faster."

IntellaCar was created by a passionate team of automotive marketing specialists with decades of experience in developing OEM and dealership solutions, led by Co-Founders Jim Hughes and Bruce Polkes. Their expertise in simplifying the complex and facilitating the sales flow, so critical in today's world of information overload, was honed at Hughes Hunter, Inc. an automotive marketing firm. IntellaCar is committed to improving the customer experience of purchasing a new vehicle, while empowering the sales consultant to assist today's educated consumer. For more information, contact Jim Hughes at (805) 241-5000 or info@IntellaCar.Com; or visit www.IntellaCar.Com.

Contact: Jim Hughes
(805) 241-5000