IntellaCar Press and Media

How to Create an "Apple Store Experience" in Your Dealership

Ever wonder how Apple keeps packing customers into their stores, even when the rest of the shopping mall is nearly empty?  Apple provides a superior shopping experience based on a unique combination of cutting edge technology and personalized service that has transformed customer expectations across every industry.  Building on the Apple store success, here are four steps to creating a technology-enhanced sales process that delivers an unforgettable dealership experience.

1. 1.       Integrate Mobile Technology into Your Sales Process

Customers love mobile; it's fun, it's fast and it provides a "wow" factor. Apple leverages mobile in every way possible, from mobile products and mobile point-of-sale devices to free accessible WiFi in all stores. iPads are even placed next to every product in-store to provide interactive product information and support.

Mobile is the next technology wave for dealers. According to a recent Greystripe study, 78% of smart phone users planning to buy a vehicle in the next 12 months will use some sort of touch smart Web device (iPhone, iTouch, iPad, Android) during the purchase process.

Mobile equips your sales team to service customers anywhere in the store, providing information where they need it most. They'll spend less time checking the computer and more time with the customer. Plus, customers retain more when multi-media is used in the sales process - it increases comprehension and memory more than twice as much as words alone. Mobile shows that your dealership is on the cutting edge, and can help to elevate the sales process into an exceptional experience that delights your customers. Dealerships offer the latest technology in their vehicles; why not in the hands of their sales consultants too?

1. 2.       Stay Focused on the Customer: Personal Interaction is Key to the Sale

Apple does not rely soley on technology. People do business with people they like and trust. Apple encourages personal interaction through its Genius Bar, where customers go for face-to-face help. They also have knowledgeable employees on the floor to bring the products to life, answer questions and give product demonstrations.

Your customers spend hours researching vehicles online. Sales Consultants need instant access to critical information so they can answer questions and help customers understand how the vehicle is relevant to their needs.  Credibility and transparency are more important now than ever before.

1. 3.       Deliver Superior Service: Give Your Customers a Reason to Rave

Apple doesn't just satisfy their customers; they empower their staff to go above and beyond. Thanks to Apple employees, customer experiences are transformed from frustrating to satisfying, creating unprecedented brand loyalty and repeat purchases.

Let your customers know what is special about your store, then deliver on that promise. Customer treatment actually trumps price in driving overall satisfaction with the new vehicle sales experience. According to a 2010 J.D. Power and Associates SSI Study, 52 percent of new vehicle buyers cite dealer treatment as a reason to purchase. When you create value and trust right from the start, you reduce the temptation to shop elsewhere.

1. 4.       Leverage Customer Enthusiasm: Build Word of Mouth to Drive Traffic to Your Store

Apple customers are so delighted by their experience that they tell everyone they know and write glowing online reviews. Online reviews have a growing impact on today's buying decisions in every industry.  The Cone 2011 Online Influence Trend Tracker shows that four out of five consumers reverse purchase decisions based on negative online reviews, and 87 percent agree that a favorable review has confirmed their decision to purchase.

Encourage your satisfied customers to write and post a review about their experience in your store. Use Facebook and Twitter to get in on the conversation and demonstrate your commitment to the customer experience.

"Using a mobile tablet in our sales process has reignited the magic of the car buying process for our customers," said Brian Benstock, VP and General Manager at Paragon Honda, Queens, NY.  "A best in class dealership like Paragon Honda knows that it's the quality of the customer experience that ultimately drives sales growth," said Jim Hughes, principal of IntellaCar, the iPad sales application used by Paragon Honda.

The Apple store experience resets customer expectations across the board. Other retailers are increasingly going mobile to enhance the customer experience. Forward-looking dealers will integrate Apple's lessons into their sales strategies to connect with today's savvy consumers, build value and increase their bottom line.

IntellaCar is the Game-Changer that Transforms Shoppers into Buyers  

I recently had the great privilege of reviewing, and integrating this powerful IntellaCar mobile solution into the everyday sales process at Roseville Toyota.

IntellaCar is a winning solution that eliminates the paper trail, no duplication of data entry, while truly delivering the ultimate and transparent sales experience by way of I pad, video, manufacture information and integration.

IntellaCar truly set's the stage for the extremely successful Steve Jobs Apple store experience, for both car dealers and consumers of today!     

Roseville Toyota is a high volume dealer who earns such prestigious awards as the Presidents Award. I could never say enough good about this company, and even more so the people who make it happen there. Charles Dean is a progressive General Sales Manager who is one of the absolute greats in this business; talk about a man who is an optimist to the hilt and who is as process driven as I've ever met. Mike Nelson is the Business Development Manager who runs a stream lined operation, whose BDC is humming at all times. John Roth internet director is a proven leader who was recently a guest speaker at JD Power. I highly recommend you view this video as Roseville Toyota Internet Director John Roth and other industry leaders speak on mobile, I pad, QR codes, text message marketing and so much more http://www.youtube.com/watch?v=q-RHDBrmX1U.     

I will touch on 3 of the many key features that without question will increase ROI, create greater sales conversions, and ultimately drive more traffic to a dealership.   

IntellaCar is a platform that is multi faceted on many awesome levels.    

#1 Sales Process: IntellaCar integrates into the sales process from the very start with a simplified registration for the sale, or want's and needs assessment as some would like to call it. Everything from the credit application, to a trade appraisal is at the sales consultants finger tips via the I pad, thus eliminating the paper trail and integrating with the CRM. There's much more than just registering a consumer for the sale, upon identifying the wants and needs the IntellaCar platform will then cater to the consumer based on preference of importance: example - safety or performance, stlye or comfort, and ultimately sets the stage for features and benefits over the manufacture of comparison. This feature alone is a game changer; saves time, creates a rich experience and ultimately offers the best in customer and dealer transparency.      

#2 Power of Video:  Until now, sales consultants have relied on the old paper pocket source books while never delivering the ultimate wow experience. IntellaCar offerers a vast array of videos; everything from manufacture comparisons, safety testimonials, video test drives, all the way to CSI delivery and after the sale follow up process. The power of video creates the ultimate experience as when provided to the consumer being third party information, creates credibility and builds trust, thus creating greater sales conversions. The facts and comparisons will favor IntellaCar participating dealers.   

#3 Consumer Reviews - (Google Reviews)  Consumer Reviews are the buzz words of today. There's no question that consumer reviews are having a major impact on a dealers web presence, especially in todays market place. When a consumer is searching for their local dealer to do business with and your competition has for example 200 reviews, and you have 5 or a dozen, I'm sure you will see the benefit of being the dominant dealer with an abundance of positive reviews. The first task at hand is how to obtain positive consumer reviews! IntellaCar offerers an outstanding feature that integrates an all in one application and is implemented in the sales process to earn legitimate consumer reviews to be place on Google, and integrates with facebook. I highly recommend establishing a process to obtain and maintain positive consumer reviews.   

An overview of my video review is as follows: IntellaCar is a rock solid company who provides a cutting edge mobile solution that is without question revolutionizing the automotive industry. I collaborate with dealers of all sizes, technology vendors that touch every aspect of the Automotive Industry, and all levels of skill sets. I will tell you this much,- IntellaCar is the right solution for all dealers, in any market, and the least of technological savvy will find this platform simple to use and ultimately beneficial to the all around consumer experience.    

IntellaCar is backed by Americas top automotive companies, social sites and the absolute best of class in the automotive industry: Philip Zelinger Dealer Liaison & Technology Advisor and Founder of http://www.adagencyonline.net - Mike Myers and Chris Saraceno Co-Founders of http://www.dealerELITE.net - Sean Wolfington Business Strategist of http://www.tier10marketing.com- David Boice Business Strategist of http://www.davidboice.com - Ralph Paglia Founder of http://www.automotivedigitalmarketing.com - IntellaCar Sales Team Vivian Holmes, Jim Hughes and Bruce Polkes Co- Founders of  Charles Dean GSM, John Roth Internet Director and Mike Nelson BDM of http://www.rosevilletoyota.com - Bobby Compton CEO of http://www.vipautoslive.com   

Reminder: This video review is a very short and simplified version that does not include all of the aspects IntellaCar brings to the table. What I've shared is more than enough to motivate a dealer looking to have that superior edge over the competition.  

I endorse IntellaCar 100%, and highly recommend all dealers to contact the team for a free evaluation and a demonstration of this superior platform. The time is NOW to catapult your dealership into great success.... 

Visit www.intellacar.com.    

INTELLACAR^® Momentum Grows Leading Up To Digital Dealer

THOUSAND OAKS, CA, SEPTEMBER 30, 2011 - IntellaCar, LLC announced today that Paragon Honda, Tim Dahle Nissan and Roseville Toyota are the newest dealers to sign up for IntellaCar^®, the ground-breaking iPad sales solution that boosts sales within weeks. Mike Nelson, Business Development Manager for Roseville Toyota, says, "After working with IntellaCar for a few days, I'm amazed at how powerful it is. There's so much in there."

IntellaCar will have a significant presence at the 11^th Digital Dealer conference in Las Vegas, October 5-7. In addition to providing IntellaCar demonstrations in Booth #1126, IntellaCar Co-Founders Jim Hughes and Bruce Polkes will be giving an Industry Expert presentation on "Creating the 'Apple Store Experience' in Dealerships" on Day 1 of the conference (October 5) at 1:00PM in Antigua AB. IntellaCar will also be sponsoring a variety of Digital Dealer activities, including several receptions and the VIP Dealer Lounge, along with other best-in-class companies.

IntellaCar (www.IntellaCar.com) leverages the latest mobile technology to give Sales Consultants compelling information and processes they need to close the sale, where and when they need it:

• -Information is prioritized based on customer needs and summarized for a quick read during the sale
• -Dealer-specific content, such as inventory and "Why Buy Here" provides a competitive edge
• -Customers can use the app to write and post their own reviews on Google and Facebook, leveraging social media
•  

IntellaCar was created by a passionate team of automotive marketing specialists with decades of experience in developing OEM and dealer solutions, led by Co-Founders Jim Hughes and Bruce Polkes. Their expertise is in simplifying the complex and facilitating the sales flow, critical in today's world of information overload. IntellaCar is committed to helping dealers improve the customer experience and bringing back the excitement of purchasing a new vehicle. For more information, contact Jim Hughes at (805) 241-5000 or info@IntellaCar.com; or visit www.IntellaCar.com.

IntellaCar 3.0 Helps Dealers Deliver Superior Customer Experience

IntellaCar, LLC announced today the launch of IntellaCar™ 3.0, the next generation of the ground-breaking iPad app for Sales Consultants, now optimized for all automotive brands. Building on the initial momentum, the latest version of IntellaCar has enhanced functionality with a striking new interface that is visually stunning and highly intuitive. IntellaCar leverages the latest mobile technology to give Sales Consultants the information they need to close the sale, where and when they need it.

• Information is prioritized based on customer needs and summarized for a quick read during the sale.
• Dealer-specific content, such as inventory and "Why Buy Here" provides a competitive edge.
• Leveraging the growing importance of social media in the car buying process, customers can now use the app to write and post their own reviews.

IntellaCar was named as a top pick by Dealer Marketing Magazine in its June 2011 cover story on the explosion of mobile marketing. According to Sean Wolfington of Tier 10 Marketing, "Mobile marketing is here to stay. Dealers are quickly realizing that a mobile solution such as IntellaCar can help them deliver exactly what their customers are looking for."

IntellaCar has proven to increase dealership sales effectiveness within weeks. Mike Shum, General Manager at Sunnyvale Toyota, says, "We're delighted with the impact IntellaCar has had at our dealership. It was effortless to incorporate it into our sales process and using it has generated positive feedback from customers as well as our sales team."

IntellaCar was created by a passionate team of automotive marketing specialists with decades of experience in developing OEM and dealership solutions, led by Co-Founders Jim Hughes and Bruce Polkes. Their expertise is in simplifying the complex and facilitating the sales flow, critical in today's world of information overload. IntellaCar is committed to helping dealers improve the customer experience and bringing back the excitement of purchasing a new vehicle. For more information, contact Jim Hughes at (805) 241-5000 or info@IntellaCar.com. 

More Than Angry Birds

Dealers find mobile apps help capture and retain customers.

A mere 12 months ago, if your dealership had a mobile Website designed for multiple technology platforms such as iPhone, Android and Blackberry, and if your dealership employed texting in its marketing, you confidently could say your store was cutting edge.

But if that's all you got today, you're already behind. Mobile Websites and texting are yesterday's news when it comes to mobile strategies.

The latest technology development dealers should jump all over is mobile apps. Mobile apps are compact software downloaded to the smartphone that perform specific tasks. Why are mobile apps important to your dealership? Because they are becoming more important to your customer.

App usage jumped a whopping 90 percent in 2010, and as of the fourth quarter of last year, 68 percent of smartphone owners used apps.

As more people continue to migrate from a standard mobile phone to a smartphone (40 percent of the U.S. population owned at least one smartphone by the end of 2010), app usage will continue to skyrocket.

It's not just Angry Birds or other popular games designed for smartphones driving app usage. At least 78 percent of smartphone owners use their device for shopping, according to an Ipsos Study at the end of last year conducted for Google.

"It's happening faster than all of our internal projections," Google Chairman Eric Schmidt noted at the Interactive Advertisers Bureau Leadership Conference in April of this year.

By 2015, more than $119 billion in commerce will be conducted over mobile devices, says investment firm Morgan Stanley. Several studies show much of that commerce will happen in automotive.

Approximately 78 percent of people planning to buy a vehicle in the next 12 months will use some sort of touch smart Web device (iPhone, iPod Touch, Android) during the purchase process, according to a recent study by mobile ad platform GreyStripe.

The study also shows 48 percent of people who say they will use a mobile Web-enabled device in their vehicle search will use them to conduct initial research into vehicles, 44 percent will compare prices of different dealerships while on the lot, 32 percent will find a dealership using their mobile device and 23 percent will actually use their mobile device to contact a dealership.

Cars.com, which developed a mobile application four years ago, gets 18 percent of its traffic today from mobile devices - and much of that on the weekends, which indicates people are using the application for actual car shopping.

AutoTrader.com, meanwhile, is getting nearly a million hits a month with its mobile application. Mobile users are most interested in finding vehicles for sale and locating a dealer, versus some of the more in-depth auto reviews and "research and compare" functionality. Like Cars.com, much of its traffic occurs on the weekends.

"Industry studies show approximately 17 percent of the U.S. mobile audience are "auto-intenders" - people who will buy a new car over the next six months," said Sean Wolfington, owner of www.Tier10Marketing.com. "With 20 million auto-intenders in the mobile universe, and one of three of them using a mobile device at some point during their vehicle search process, car dealers need to capture this market."

A well-designed mobile app can help dealers capture those customers using their phones in their shopping process.

Hundreds of dealers have started providing apps to their customers following the purchase or service of a vehicle in the last few months. DealerAppVantage has created an app that's been downloaded by more than 160,000 customers since last year. Using the app, customers can schedule appointments, get roadside assistance, find gas stations with the cheapest gas, buy accessories, view their owner's manual, find their vehicle in a crowded parking lot and receive alerts when the parking meter expires or when their kids are going beyond the speed limit.

Savvy dealers found the app improves customer satisfaction and loyalty because it enhances the ownership experience. They use the app to deliver service reminders, recall notices, lease end tutorials, equity alerts and specials that bring the customer in more often for service, repeat sales and referrals.

By far, the most popular tool on DealerAppVantage's app is the ability to schedule service, says Ed Louis, co-founder of the company. "It's also easier for the customer to get to the dealer's mobile site," he says. "Customers aren't typing the dealer's URL into the mobile browser anymore. Instead, they're using the app to get there."

Selling customers on the advantages of downloading a dealership app to their mobile device is easier than it was trying to obtain e-mail addresses a few years ago, Louis says.

"One, you can put signs up all over the dealership promoting the app," he says. "Service advisors can promote it, or the new car delivery person can do it. There are a number of ways. You can even promote it to people who visit the dealership but aren't ready to purchase by showing them how it can help them in the shopping process."

IntellaCar, meanwhile, developed an app for the iPad and other mobile apps to help salespeople promote the dealership, vehicles, finance, accessories and service. "Since most customers research online before visiting a dealership, they often know more than most salespeople about the vehicle they are considering, and this knowledge gap can hurt a salesperson's credibility," says Jim Hughes co-founder of IntellaCar.

Salespeople quickly can access product benefits that are tailored to the customers' hot buttons (safety, performance, comfort, convenience, etc.), walk-around videos, pictures, videos about the dealership, certified programs, leasing, finance products and accessories, along with introducing the customer to the service department.

"When used properly in the sales process, these showroom apps help salespeople increase their closing ratios, average gross profits and CSI because they can answer questions quickly while also building value in the dealership and the products they sell," said Bruce Polkes, Hughes' partner at IntellaCar.

At one dealership, sales consultants using IntellaCar's app sold at least four more vehicles per month while averaging 30 percent higher monthly gross. The team of five sales consultants return on investment was 2,676 percent. Not only did sales and profit increase, their CSI jumped 47 percent.

Dealers are also giving service customers access to these apps on iPads in the service lounge where they can view videos about additional services like car detailing, dent removal and even new and used vehicle specials.

Consumer Driven Solutions developed two apps that help customers in the shopping process - Car Factor and GroupCars.com. Using Car Factor, consumers can build and compare vehicles, view vehicle reviews and obtain pricing. 

It's proving to be popular with customers. Car Factor is the No. 1 most downloaded automotive app in the world and has a four-star user rating, the highest consumer rating of any automotive app in the App Store.

GroupCars.com, lets consumers scan the bar code on a vehicle's MSRP sticker to obtain an immediate guaranteed low price on every vehicle in the dealer's inventory.

"Dealers can advertise that they can provide Instant Guaranteed Low Price quotes in 60 seconds or less," said Chad Collier, president of Consumer Driven Solutions. The GroupCars.com app will be available to the 60+ million Costco, AAA and Navy Federal Credit Union members through their auto buying programs that sold more than 300,000 vehicles last year.

Susan Givens is the publisher o AutoSuccess. She can be contacted at 877.818.6620, or by e-mail at sgivens1@autosuccessonline.com.

CHROME SYSTEMS AND INTELLACAR TO DELIVER MOBILE APPLICATION FOR VEHICLE SALES

Chrome-Powered Mobile Sales Tool for Sales Consultants Delivers Instant
"Anywhere" Access to Vehicle Information via iPhone, iPad and iTouch

Portland, Ore., April 19, 2011 ─ Chrome Systems, Inc., a subsidiary of DealerTrack
Holdings (Nasdaq: TRAK), and IntellaCar LLC today announced that a number of
Chrome's automotive solutions and services will power IntellaCar's mobile sales tool,
helping to accelerate the dealership sales process and enhance the overall consumer
buying experience.

The mobile application for iPhone, iPad and iTouch devices, which was launched by
IntellaCar earlier this year, leverages Chrome New Vehicle Data, Chrome Construct
configuration and comparison web service, Chrome AutoBrief Reviews and Chrome
Image Gallery. The Chrome-powered sales tool will allow IntellaCar's users to give
customers a better understanding of vehicles using competitive comparisons, third-party
reviews and visual vehicle walkarounds, enhancing the buying experience and giving
dealers a competitive edge.

"IntellaCar's innovative mobile sales tool is allowing sales consultants to realize a range
of benefits including easier and faster access to crucial vehicle information right on the
dealership lot or anywhere they are interacting with a consumer," said Amit Maheshwari,
general manager, DealerTrack Data Services. "The addition of Chrome's comprehensive
solutions makes IntellaCar's mobile application even more compelling and informative,
and we're confident this will help convert more leads into sales quickly for dealers."

According to Bruce Polkes, principal, IntellaCar, "Chrome's depth of resources and
products enables us to provide a multitude of functionality in one application. Chrome
leads the industry in accurate and detailed vehicle information and content, and this
collaboration allows us to bring a game-changing solution to dealerships across the
country."

To get IntellaCar's mobile application, visit www.intellacar.com.

About IntellaCar (www.intellacar.com)
IntellaCar, headquartered in Thousand Oaks, California, is an innovative provider of
mobile sales tools for the automotive retail industry. IntellaCar is committed to
improving the customer experience of purchasing a vehicle, while empowering the sales
consultant to assist today's educated consumer.

About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software, technology and services to
deliver complete enterprise solutions to all segments of the automotive retail industry.
Chrome pioneered the technology behind electronic vehicle configuration with the
introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced "raw"
automotive data from all manufacturers.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Chrome's products and services
and any conclusions or statements based thereon, and all other statements in this release
other than the recitation of historical facts are forward-looking statements (as defined in
the Private Securities Litigation Reform Act of 1995). These statements involve a
number of risks, uncertainties and other factors that could cause actual results,
performance or achievements of DealerTrack to be materially different from any future
results, performance or achievements expressed or implied by these forward-looking
statements.

Factors that might cause such a difference include the utilization of Chrome's products
and services, the accuracy of the information provided in such product and services and
other risks listed in our reports filed with the Securities and Exchange Commission
(SEC), including our Annual Report on Form 10-K for the year ended December 31,
2010. These filings can be found on DealerTrack's website at www.dealertrack.com and
the SEC's website at www.sec.gov. Forward-looking statements included herein speak
only as of the date hereof and DealerTrack disclaims any obligation to revise or update
such statements to reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events or circumstances.

Contacts:
Sylvie Peterson
Chrome Systems, Inc.
(503)-963-6369
sylvie.peterson@chrome.com

Bruce Polkes
IntellaCar
(805) 241-5000
brucepolkes@intellacar.com

NEW INTELLACAR 2.0 INCREASES IMPACT

THOUSAND OAKS, CA, APRIL 12, 2011 - IntellaCar, LLC announced today the release of IntellaCar™ 2.0, the next generation of the ground-breaking iPad/iPhone app that has proven to increase dealership sales effectiveness within weeks, revolutionizing the car sales experience for both dealerships and consumers. A mobile sales tool, IntellaCar empowers Sales Consultants with instant "anywhere" access to crucial information. From vehicle specifications to inventory details to competitive comparisons, IntellaCar helps them make the sale. IntellaCar 2.0 adds new features that boost its impact even further, including:

• Ability to capture customer data and send it directly to dealer CRM
• Email and printing to easily share content with customers
• Garage function that saves/shows selected vehicles
• On-the-spot vehicle data capture for appraisal

IntellaCar charter dealerships have experienced dramatic results in the first few months, and are anticipating an even stronger outcome from IntellaCar 2.0. Sales Consultants using IntellaCar not only exhibited significant monthly sales increases that outpaced dealership averages, but new Sales Consultants were able to get up to speed more quickly, and even the most successful Sales Consultants experienced gains. Noel Graham, Manager at North Hollywood Toyota, says "The more we use the product, the more our sales people are actually learning…IntellaCar has given us a new advantage."

IntellaCar's intuitive interface is optimized to help Sales Consultants make the sale within their existing sales process. Information is prioritized based on customer needs and summarized for a quick read during the sale. Dealer-specific content, such as inventory and "Why Buy Here" provides a competitive edge.

Intellacar was created by a passionate team of automotive marketing specialists with decades of experience in developing OEM and dealership solutions, led by Co-Founders Jim Hughes and Bruce Polkes. Their expertise is in simplifying the complex and facilitating the sales flow, critical in today's world of information overload. IntellaCar is committed to helping dealers improve the customer experience and bringing back the excitement of purchasing a new vehicle. For more information, contact Jim Hughes at (805) 241-5000 or info@IntellaCar.Com; or visit www.IntellaCar.com.

Contact: Jim Hughes
(805) 492-4188

INTELLACAR LAUNCHES MOBILE SALES PRESENTATION PLATFORM - STARTING WITH TOYOTA DEALERS

THOUSAND OAKS, CA, JANUARY 28, 2011 - IntellaCar, LLC announced today the nationwide launch of IntellaCar™. IntellaCar is an innovative mobile sales presentation and training tool that revolutionizes the car sales experience for both dealerships and consumers. Toyota Dealers are the first franchise to be offered this game-changing platform.

IntellaCar empowers Sales Consultants with a one-stop source of information using an intuitive interface that is optimized to help them make the sale within their existing sales process. It includes product features/benefits, walkarounds, competitive comparisons, technology demonstrations, third-party reviews and more. The information is prioritized and aggregated using IntellaCar's proprietary Optimized Information Delivery system, based on customer purchase motivations and summarized for a quick read during the sale. The accurate, unbiased information gives customers a better understanding of the vehicle and a more confident, gratifying purchase experience. For dealerships, the differentiating dealer-specific content, such as inventory and "Why Buy Here," provides a further competitive edge. IntellaCar's mobile platform runs on iPhone, iPad and iTouch, enabling it to be used anywhere, in or out of the dealership.

Results from the IntellaCar pilot tests at various Toyota Dealerships were outstanding, and dealers have been extremely pleased with their IntellaCar experience. Mike Shum, General Manager at Sunnyvale Toyota, says, "The three things that IntellaCar has brought to the team are 1) the speed with which they can deliver information to the consumer that is relevant, precise and accurate, 2) its mobility doesn't limit them to sitting at a sales station and 3) it helps new sales people acclimate to the product knowledge they're going to need a lot faster."

IntellaCar was created by a passionate team of automotive marketing specialists with decades of experience in developing OEM and dealership solutions, led by Co-Founders Jim Hughes and Bruce Polkes. Their expertise in simplifying the complex and facilitating the sales flow, so critical in today's world of information overload, was honed at Hughes Hunter, Inc. an automotive marketing firm. IntellaCar is committed to improving the customer experience of purchasing a new vehicle, while empowering the sales consultant to assist today's educated consumer. For more information, contact Jim Hughes at (805) 241-5000 or info@IntellaCar.Com; or visit www.IntellaCar.Com.

Contact: Jim Hughes
(805) 241-5000